A CRUELTY FREE BRAND

The beauty industry has changed and upgraded so much in the last few years and introduced novelties that were unimaginable in the past. This does not only refer to the manufacturing and development process, but it also includes everything starting from ingredients, testing, and final packaging. The enormous pollution in the world has forced many industries including the beauty industry, to introduce changes that are for the better. 

One thing that has been a very hot topic in the last few years is the cruelty in the beauty industry. Back in the time, developing and manufacturing new products and its testing whether it is suitable for humans to use, was done on animals. Just like in the movies, the animals were the testing tools that would give the results of the product. This has, of course, resulted in many negative tests and loss of animals, so that the beauty industry decided to look for another way.

To get more deeply into this problematic, it is important to define what cruelty in the beauty industry means.

Animal testing, also known as cruelty, is a scientific test of an experiment that is performed on an animal. This animal undergoes something that likely causes them pain, distress, suffering, or lasting harm. This can be anything from injecting or feeding harmful substances, exposure to radiation, toxic gases, and other things, all for the purpose of testing a beauty product and its ingredients. Besides animal testing, cruelty also stands for use of ingredients that are derived from cruel practices to animals.

The most common cruelty tests that are performed in the beauty industry are eye and skin irritation tests, that are rubbed or injected on the skin of the animals, and the results are being followed to the final point when they are safe for use for humans. Many beauty brands are using this type of testing because there are different safety standards that they have to uphold so that their products will be safe for use. However, modern technologies are converting towards different approaches that will mainly include more natural ingredients that will not require animal testing. 

Most of the cosmetics and beauty brands today are no longer a part of this process and they are labeling their products with a visible note that they are a cruelty-free brand and the product is cruelty-free. The best way to understand and know if a product is cruelty-free is to look for the transparent labeling that should be on the packaging.

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